Proposal · June 2026 SEO · Google Business Profile · Google Ads · WordPress Website

Hold your rankings.
Win the bigger jobs.
Grow on repeat.

A connected digital growth programme for Oasis Grass. Search, Google Ads, a new WordPress website and content working as one system, built to protect the page-one rankings you already hold while opening the door to higher value commercial, education and supplier work, all measured in plain numbers.

◆ The opportunity
From installer to first choice and supplier
Oasis Grass already ranks well for the searches that matter. This programme protects that visibility, captures the higher value verticals, and lays the groundwork to grow into supply, wholesale and installer referral over time.
See the plan
Prepared for
Oasis Grass
Rohan Clinnick · oasisgrass.com.au
Prepared by
Robert Hickey
Director, Fresh Digital · Performance digital partner
01 · Executive Summary

The opportunity

Nearly every artificial grass enquiry now starts on a screen. A homeowner, a builder, a school or a facilities manager searches, compares two or three options, and decides who to call based on what they find. Oasis Grass already holds valuable page-one rankings for the searches that drive its current revenue, which is a strong position most competitors would envy.

The opportunity now is to build on that. This proposal sets out a single connected programme that protects your existing rankings, captures the higher value verticals you are not yet fully positioned for, and moves you off WIX onto a scalable WordPress site. The goal is not simply more leads, but aligning your digital marketing with where the business is heading: a gradual shift from installation-only work toward supplier, wholesale and installer referral opportunities.

⚠ The cost of standing still

Where strong rankings on a limited platform quietly leave growth on the table
  • Strong rankings sit on WIX, which restricts technical SEO, schema and landing page control as you scale
  • Higher value verticals, commercial, schools, pools and supplier work, are not yet structured to rank or convert
  • Google Ads spread across broad terms instead of intent-based campaigns with dedicated landing pages
  • No clear structure to route or grow into supply, wholesale and installer referral as the business shifts
02 · Scope of Work

What's included in the programme

One agency, every channel, zero compromise. SEO, Google Business Profile, Google Ads and a new WordPress website, all run by the same in-house team and rolled into one monthly report, so you never have to chase several suppliers for one answer. The keyword framework below is grouped by search intent so each page and campaign targets the right buyer.

1
SEO & Google Business Profile
Protect rankings · expand reach

The first job is to protect the page-one rankings Oasis Grass already holds, then build a clearer structure that expands into higher value verticals and positions you for supplier visibility over time. Keywords are grouped by intent so each page targets the right buyer.

Protect core revenue terms. Installer and installation searches such as artificial grass installers, synthetic grass installation and installation cost, defended and improved for conversion.
Expand the higher value verticals. Commercial, schools and childcare, pools and surrounds, rooftops and balconies, and mini golf and putting greens, each a stronger margin opportunity.
Build supplier positioning. Supplier, wholesale, supply only and trade terms introduced gradually to support the shift in the business.
Google Business Profile. Ongoing optimisation, posts and engagement to own the local map pack and earn steady reviews.
Technical SEO & internal linking. Schema, structure and on-page work monitored every month so every term keeps climbing.
Rank tracking. The same terms reported every month, plus the new vertical and supplier terms as we add them.
2
Google Ads
Intent based · landing page led

SEO compounds over months. Google Ads puts you at the top of the page from launch. Campaigns are rebuilt around search intent, with dedicated landing pages for each vertical, so spend works harder and Quality Scores improve.

Installation campaign. Artificial grass installation, turf installers and fake grass installation near me, your current revenue core.
Commercial & schools campaign. Commercial artificial grass, artificial grass for schools and playground turf, where larger contracts live.
Balconies & apartments campaign. Artificial grass balcony and rooftop turf, ideal for supply only and installer referral.
Supplier & wholesale campaign. Begins smaller to build supplier focused search visibility over time.
Exact and phrase match plus negatives. Tighter targeting that blocks the wrong clicks before they cost a cent.
Conversion tracking & optimisation. Every call and enquiry recorded, with bidding tuned to ROI rather than vanity metrics.
3
New WordPress Website
Scalable · SEO first

A custom WordPress website is included in the engagement, with no separate build fee and the first year of hosting included. The move from WIX is handled as a migration, not a relaunch, so current rankings are protected while you unlock the control and scalability WIX cannot offer.

SEO first structure. Clear, separate service areas: installation, commercial, schools and playgrounds, balconies and rooftops, mini golf and putting greens, supplier, wholesale and installer network.
Migration done safely. Existing URLs mapped, proper redirects implemented, metadata, headings and search intent preserved.
Monitored transition. Rankings and traffic watched throughout so enquiries keep flowing during the change.
Full technical control. Schema, fast loading pages and stronger landing page relevance for Google Ads.
Hosting, security & updates managed. First year of hosting included, with the platform kept live, quick and secure.
4
Content & FAQ Strategy
Educate · rank · get quoted

Content that answers real buyer questions, ranks in search, and increasingly gets quoted inside Google AI Overviews and tools like ChatGPT and Gemini. Written for people first and search engines second, the order that wins.

Vertical service pages. Clear, persuasive pages for installation, commercial, schools, pools, rooftops and supplier work.
Buyer question FAQs. How long does artificial grass last, what does installation cost, is it suitable for schools or commercial properties, is it safe for pets.
Landing page copy. Pages built to turn campaign traffic into enquiries.
Ongoing content plan. A rolling schedule of what to publish, when and why, with internal linking that lifts the whole site.

One team. One report. Every channel above is run by the same in-house Fresh Digital team and rolled into a single, plain-English monthly report, no jargon, no smoke and mirrors, just the metrics that show what's working and where your money is going.

03 · Answer Engine Optimisation

Be the answer, not just a link

Google now answers questions directly at the top of the page, and more buyers are asking tools like ChatGPT and Gemini "who's the best in my area for artificial grass?" Getting Oasis Grass named as that answer is called Answer Engine Optimisation, and it runs on the same foundations as the SEO and Google Business Profile work, so you're building for both at once.

Build a strong, structured FAQ section around the questions your buyers actually ask
Answer real questions on lifespan, installation cost, pet safety and suitability for schools and commercial sites
Mark up content so Google and AI tools can read and quote it cleanly
Keep services, service areas and key details clear, accurate and current
◆ Why this matters now

The page is changing under your feet

More searches now end without a click, because Google or an AI tool answered the question on the spot. The businesses that get mentioned in those answers are the ones with clear, well-structured content. Getting ahead of this now means Oasis Grass is the name that comes up, whether the buyer is on Google or asking an assistant.

Buyer-question FAQs
The questions customers actually ask, answered the way they ask them.
Clean, quotable content
Structured so search engines and AI tools can lift you straight into an answer.
Quality-score bonus
Strong FAQ content also lifts your Google Ads quality score, which can lower cost per click.
04 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work building the new WordPress site and migrating safely, with redirects, metadata and rankings protected throughout.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, the rankings, traffic and enquiries that matter, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
05 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
4.7★
From 67 verified Google reviews
40yr+
Combined director-level experience
Tailor-made strategies, never one-size-fits-all packages.
Simple, meaningful reports with metrics you'll actually understand.
Affordable pricing for real work, done by real people.
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
06 · Investment

Investment, in plain numbers

One simple, all inclusive monthly retainer covering SEO, Google Business Profile, Google Ads management and your new WordPress website. There is no separate setup fee and no website build fee. The only cost outside the retainer is your Google Ad spend, which is paid directly to Google with no markup, so every dollar of it goes to reaching customers.

Included every monthInclusion
SEO: protect rankings & expand verticalsIncluded
Google Business Profile managementIncluded
Google Ads management & optimisationIncluded
Content, FAQ & internal linkingIncluded
Monthly report + strategy callIncluded
Monthly retainer$1,250 + GST
Included in the engagementInclusion
New custom WordPress websiteIncluded
Migration from WIX, rankings protectedIncluded
First year of hostingIncluded
Security, updates & maintenanceIncluded
Google Ad spendPaid to Google
Separate setup or build feeNone

The bottom line. A single all inclusive retainer of $1,250 + GST per month covers SEO, Google Business Profile, Google Ads management and your new WordPress website together, with no separate setup or build fee and the first year of hosting included. The only cost outside this is your Google Ad spend, paid directly by Oasis Grass to Google and never invoiced through or marked up by Fresh Digital. This structure avoids fragmented marketing spend and keeps the whole strategy aligned.

All fees are quoted in Australian Dollars and are exclusive of GST. The monthly retainer is $1,250 + GST, all inclusive except for Google Ad spend, and is invoiced on the same date each month. The new WordPress website, the migration from WIX and the first year of hosting are included within the engagement at no separate fee. Recommended Google Ad spend is confirmed before launch and is paid directly by Oasis Grass to Google; it is not invoiced through, or marked up by, Fresh Digital. Performance targets are objectives based on current data and are not guarantees. This proposal is valid for 30 days from issue.

07 · Next Steps

Ready to get started

01
Confirm
Accept the proposal below, or send through any questions on scope or numbers first.
02
Kickoff & migration plan
We map your current URLs, plan the redirects and lock in the new site structure, protecting existing rankings.
03
Build & migrate
The new WordPress site is built and migrated safely, with rankings and traffic monitored throughout.
04
Live & reporting
Campaigns and ongoing SEO run, and your first plain-English monthly report follows shortly after.

Accept this proposal

Enter your name and role to accept the scope and investment set out above. This opens an email to Fresh Digital confirming your acceptance, which you can then send.

Proposal accepted

Fresh Digital · Australia's digital partner · 14 years of search & digital
[your@freshdigital.com.au]  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226